What is Digital Marketing?

Digital marketing is using online tools like websites, social media, and email to promote products or services. It helps businesses reach the right customers, build their brand, and grow sales in a smart way.

Types of Digital Marketing

1. Search Engine Optimisation (SEO):

Search engine optimisation is the process of making your website and its content more visible and optimised for search engines like Google, Yahoo, etc.

• Types of Seo

Types of SEO include on-page SEO, off-page SEO, technical SEO, and local SEO. Seo requires updates as search engines and user behaviour evolve, which is crucial for long-term online presence and credibility

2. Content Marketing:

 

Creating and sharing valuable content like blogs and videos to attract and engage your target audience, to connect with people, build their trust, and solve their problems. This way, customers come to you because you help them, not just because you’re selling something directly.

3. Social Media Marketing

Using platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and engage with customers, they use those platforms to build groups around their products or services, get people talking, and use paid ads to reach more audiences.

4. Email Marketing

Using emails to send targeted messages, newsletters, promotions, or brand updates straight to users’ inboxes helps grow leads, build customer relationships, and encourage repeat engagement. In Indian marketing, email campaigns are a dependable and affordable way to connect, share offers, and keep customers interested in your brand.

The Rise of Artificial Intelligence in Digital Marketing

AI is making digital marketing much smarter and faster in India. Brands use AI to quickly analyse customer data, answer questions with chatbots, and send ads that really fit what people want. This means businesses save time and money, connect better with the right crowd, and run more personalised campaigns every day. AI is now a must-have for any marketer looking to stay ahead in today’s market

 

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